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Porsche Studio Bangkok at the ICONSIAM

Porsche Studio Bangkok  at the ICONSIAM 

Porsche Studio Bangkok opens its doors in one of Asia’s most dynamic cities   


  • The first Porsche Studio in Southeast Asia located at the ICONSIAM mall and the fourth Porsche sales facility in Thailand
  • It is a boutique-like innovative retail format, building upon multi-sensory digital
    elements and purpose-built spaces to further enhance the customer experience in this Porsche-savvy market 
  • The opening of Porsche Studio Bangkok underlines the importance of Thailand as one of the biggest Porsche markets in the Asia Pacific region, with an increasing number of customers being new to the brand
  • The state-of-the-art Studio played host to the Mission E concept car recently and will feature more highlights of the Porsche model range in the future 

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Porsche, together with AAS Auto Service (AAS), is building upon its strong development in Southeast Asia with the opening of Porsche Studio Bangkok. Located at one of the newest and largest luxury shopping malls in the country, ICONSIAM, and perched along the western banks of the iconic Chao Phraya River in an entrepreneurial vicinity of Bangkok, the new site is an innovative sales concept designed to enhance the customer experience even further through multi-sensory digital elements and purpose-built spaces. The grand opening is held on Friday 15th March 2019.

With a fervent following of Porsche in Thailand, Porsche Studio Bangkok reiterates the significance of the Thai market for the brand, the second largest in the Asia Pacific region and the fastest growing in 2018. As the fourth Porsche sales facility in Thailand after Porsche Centre Bangkok, Porsche Centre Pattanakarn and Porsche City Showroom Siam Paragon, Porsche Studio Bangkok is the first Porsche Studio in Southeast Asia. 

Porsche Studio Bangkok is a boutique-like retail format offering with a strong focus on brand awareness, providing visitors with a surprising and refreshing way to interact with Porsche. Patrons can expect product and brand information delivered by professionally trained Porsche staff, supported by digital elements.

When they first enter the facility, they are greeted by the runway, a central stage with a LED screen backdrop to host events, exhibit cars and show Porsche stories. Visitors can also spend their time exploring the vehicles themselves and browse through exhibitions which focus on key Porsche themes, such as E-Performance. For those interested to configure and personalise their vehicle from Exclusive Manufaktur, an in-house workshop specialising in bespoke Porsche modifications, the trimming area offers a wide array of samples and colours. As a casual meeting place, the Café offers some rest for the Porsche community and shoppers after a day at the mall. Those inclined to window shop will also be spoiled for choice with Tequipment and

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Porsche Driver’s Selection merchandise available in the studio.

In total, the Porsche Studio is able to display up to three cars in its 283 square meters area. With Porsche’s global strategic focus on electrification and the upcoming launch of the Porsche Taycan, it recently played host to the Mission E concept car which was put on display in the brand-new facility.   

Arthur Willmann, Managing Director of Porsche Asia Pacific, said: “Bangkok is one of the most dynamic cities in the world and a hotbed of creativity, which makes it the perfect location to launch new concepts to increase interaction and exchange with Porsche aficionados. Therefore it was a natural progression for the city as well as our partner AAS Auto Service to host Southeast Asia’s first Porsche Studio, in a new and upcoming city district. This is a clear commitment to put the customer first in this country with a time-honoured tradition for Porsche, where we have some of the most passionate fans and enthusiasts I know.”

Peter Rohwer, Managing Director of Porsche Thailand, said: “We are very proud to open our fourth sales facility in Bangkok, anchoring the Porsche brand in one of the city’s most prime and sought-after locations. Being at the western side of the river, it gives us a strong foothold in a burgeoning area with huge potential. We look forward to welcoming customers and fans to visit Porsche Studio Bangkok”. 

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About Porsche Asia Pacific Pte Ltd

Porsche Asia Pacific Pte Ltd, a subsidiary of Dr. Ing. h.c. F. Porsche AG, commenced operations on 1 October 2001 and currently oversees 13 countries from its headquarters in Singapore. Offering support to its importers and dealers in After Sales, Business Development, Marketing, Public Relations and Sales, Porsche Asia Pacific manages the following countries in the region: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam.  In 2018, the Porsche Asia Pacific region delivered 2,147 vehicles of the 911, Cayenne, Macan, Panamera, 718 Boxster and 718 Cayman models to its customers, a 6% increase compared to the previous year. In 2019, Porsche Asia Pacific welcomes Porsche New Zealand as the 13th country in its remit.