MINI 60th Anniversary Press Conference
MINI 60th Anniversary Press Conference
BANGKOK 12 FEB 2019
MINI Thailand celebrates six decades in style with full-on surprises for MINI fans throughout the year and unveiling of the new MINI Ice Blue Edition – available online now at www.mini.co.th
MINI Thailand is celebrating six decades of the legendary British automotive icon with a full blast of campaigns and exclusive events that will excite Thai customers throughout the year. Marking this special occasion is the launch of the MINI Hatch 3-Door and 5-Door Ice Blue Edition, which bring back an all-time favourite colour among MINISters and are officially available online today in a limited run of 20 vehicles at www.mini.co.th in a move that lines up with the modern customer’s preference for online purchases and digital lifestyles.
Exciting surprises for MINI fans throughout 2019
To mark the 60th anniversary of an icon, MINI Thailand is bringing a full range of promotional campaigns to serve MINI customers in Thailand throughout the year. Kicking off in this month of love, MINI customers will receive a complimentary 60-month first class insurance coverage upon booking the MINI Cooper Hatch 3-Door, MINI Cooper D Hatch 3-Door, MINI Cooper Hatch 5-Door, MINI Cooper D Hatch 5-Door and MINI Cooper S Countryman in February 2019. Customers will also have a chance to win ten premium travel packages – each for two travellers – for a trip to MINI’s homeland in England, complete with an exclusive, once-in-a-lifetime visit to MINI Plant Oxford, the centre of MINI production in the UK.
Another highlight not to be missed is the unveiling of the special MINI 60 Years Edition in Thailand as part of the 40th Bangkok International Motor Show, which will be held from March 27 to April 7, 2019 at Impact Arena, Muang Thong Thani.
For more information, please contact MINI authorized dealers nationwide and stay up-to-date with other upcoming campaigns at www.mini.co.th
Partners and exclusive fan events bring on the joy to commemorate 60th anniversary in true MINI style
Joining MINI Thailand’s year-long celebration is an array of partners, including leading local and international brands. Central Pattana is set to organise the MINI International Roadshow and MINI Expo at Central Department Stores in nine provinces across the nation, delighting fans with special showcases of iconic MINI vehicles and alluring special offers. Furthermore, a collaboration with premium crafted ice cream brand Guss Damn Good will see the introduction of a new homemade ice-cream flavour that represents MINI’s character and unique appeal. This new flavour will be complimentarily served to all visitors at MINI International Roadshow and will also be available at all branches of Guss Damn Good throughout 2019. The UK-branded clothing company SuperDry will also launch a new collection featuring items inspired by MINI’s 60 years of heritage and authenticity with products available at SuperDry stores nationwide. Last but not least, a partnership with
Plan B will serve up surprises to all MINI fans in the form of exciting out-of-home media to celebrate the anniversary in true MINI style.
For more information on exclusive fan events celebrating the 60th anniversary of MINI and the much-requested return of MINI UNITED, stay tuned for upcoming announcements from MINI Thailand on our website and the MINI Facebook fanpage at www.facebook.com/MINI.Thailand
MINI Cooper S Hatch 3-Door Ice Blue Edition
Price: THB 2,880,000 (VAT incl. with MSI Standard Package)
MINI Cooper S Hatch 5-Door Ice Blue Edition
Price: THB 2,920,000 (VAT incl. with MSI Standard Package)
MINI is bringing back its all-time favourite Ice Blue body colour with the MINI Cooper S Hatch 3-Door and 5-Door Ice Blue Edition. The Ice Blue paint, one of the most popular and iconic shades to appear on a MINI, is juxtaposed with the mirror caps and bonnet stripes in Solaris Orange, giving a retro look to the vehicles and blending in with MINI’s latest technology and trademark sporty performance.
The MINI Cooper S Hatch 3-Door and 5-Door Ice Blue Edition are available online from February 12, 2019 onwards at www.mini.co.th. Thai fans can easily select their desired MINI and a preferred authorised dealer, fill in the necessary information, and pay a booking fee of 100,000 THB in just a few taps of their fingers. Each customer will be then contacted by a sales consultant from the authorised MINI dealer of their choice within 48 hours to proceed with the booking.
The MINI Cooper S Ice Blue Edition amps up the sporty degree with the John Cooper Works aerodynamics kit, Ice Blue John Cooper Works roof spoiler, and 17-inch John Cooper Works Track Spoke alloy wheels in black with runflat tyres. The stylish interior accents the sporty retro ambience with John Cooper Works leather steering wheel and John Cooper Works sport seats, upholstered in Carbon Black Dinamica fabric and matched with MINI Yours Piano Black Illuminated interior style in a high-gloss black finish. The ambient light system installed at the door handles lends the car a more personal touch with 12 preset lighting colours that the driver or passengers can pick to match the mood or occasion.
MINI’s trademark British character is accentuated by the distinctive Union Jack design seen in the shape of the LED taillights. Up front, the daytime running LED and the turn indicator light are integrated into a ring that surrounds the entire contour of each headlight, switching hues from white to yellow to indicate each turn. The MINI Excitement Package, meanwhile, features the unique MINI logo projection on the driver-side door, which uses a light source in the exterior mirror to illuminate the ground in front of the door with the new MINI logo when the door is opened or closed. The Ice Blue Edition also comes equipped with a wireless smartphone charger integrated into the centre armrest, allowing compatible devices to be charged simply by placing them on the deck.
Adding an extra touch of exclusivity to the special edition are the customised MINI side scuttles created with 3D printing technology. Customers who book a MINI Ice Blue Edition will be able to design one-of-a-kind side scuttles in their preferred colour, design and letters simply by visiting the website. With the design finalised and confirmed by the customer, the personalised side scuttles will be delivered after a six-week manufacturing process.
Powered by the same 4-cylinder petrol engine, the MINI Cooper S Hatch 3-Door and 5-Door Ice Blue Edition both deliver a maximum output of 141 kW / 192 hp and up to 280 Nm torque at 1,350 – 4,600 rpm. Working in tandem with the 7-speed Steptronic dual-clutch transmission, this engine catapults the 3-Door Hatch from standstill to 100km/h in just 6.7 seconds, with the 5-Door variant hitting the same pace in 6.8 seconds on its way to a shared top speed of 235 km/h. The Ice Blue Edition is also equipped with advanced technology and safety systems to provide absolute convenience to driver and passengers alike.