Suzuki Thailand launches All New ERTIGA
Suzuki Thailand launches All New ERTIGA
Suzuki exhilarating a New “Way of Life!” Phenomenon Presenting All New Suzuki ERTIGA, a 7-Seater Vehicle, to Thai Market
Fulfilling Sophisticated Lifestyles under “Unlock Your Life” Philosophy
BANGKOK 6 FEB 2019
Suzuki Motor (Thailand) Co., Ltd. continues the “Way of Life!” brand momentum with Thailand release of All New Suzuki ERTIGA. Grounded on a heart-touching form and astonishing functions, this 7-seater MPV leads its prospect customers to excitement under “Unlock Your Life” axiom as it offers arousing agility and safety innovations to meet multitude of lifestyles. At least 2,500 units are estimated to be delivered to Thai customers by the end of 2019.
Mr. Minoru Amano, President of Suzuki Motor (Thailand) Co., Ltd., began “Suzuki has been reinforcing the brand motto of ‘Suzuki…Way of Life!’ by developing new vehicles to meet evolving needs of modern-day customers. Each vehicle model of ours can ignite notable turning points in global automotive industry particularly on areas such as technology, engine innovations, and vehicle platforms. Our recent developments to the world of automobiles include our proprietary dual-injector technology named DUALJET and a cutting-edge vehicle platform called HEARTECT that can give a satisfactory balance between performance and safety. Our superiority in all aspects has thus contributed to our constant growth at 5% globally and 28,500 units delivered to Thai customers last year or statistically equivalent to 14% of year-on-year growth.
The first generation of Suzuki ERTIGA launched back in 2012 truly demonstrates our determination to introduce products on a regular basis, with more than 732 thousand units delivered worldwide as of today. The second generation of Suzuki ERTIGA is a significant leap of both Suzuki and the ERTIGA product family. We welcome this new 7-seater passenger car by conducting a product repositioning process and utilizing 2019 marketing strategy, so our new vehicle is trusted as an appealing option among our targeted customers. We are certain that the All New Suzuki ERTIGA, our next-generation 7-seater vehicle perfected with a touching design language should bring excitement to owners – with an astonishing opportunity to ‘Unlock Your Life’.”
Mr. Shuji Oishi, Managing Officer and Division General Manager, Automobile Asia Division, Global Automobile Marketing, Suzuki Motor Corporation Japan, said "In 2018, Suzuki achieved 3.3 million units of automobile sales worldwide. As world No.1 compact car manufacturer, Suzuki has been delivering fuel efficient and eco-friendly compact cars all over the world. Our brand is beloved all over the world as full-lineup manufacturer with not only compact hatchback and sedan but compact SUV, mini-size pick up such as Carry and 7 seater MPV such as ERTIGA that we are launching today. And, the year 2020 is going to be our 100th anniversary. We continue to provide better products and services to be loved and trusted by customers."
Mr. Satoshi Kasahara, Chief Engineer of Suzuki Motor Corporation Japan, and a key person behind designing works of the All New Suzuki ERTIGA explained “The All New Suzuki ERTIGA is our latest MPV built to be a ‘Stylish, Elegant 7-Seater’ vehicle and it offers an unprecedented level of dynamism upon driving to match with all discerning life requirements of potential owners. Its exterior is aerodynamically enhanced to spark a sense of modernity and swiftness as its lateral bodylines are sharply bend towards an orthogonally polished rear for a muscular dimension. A chromium grille and vigorous projector headlamps with preinstalled fog lamps are designed to strikingly match with the vehicle’s appealing front end. LED tail lamps are included to catch all attention as well as 15-inch alloy wheels.
The cabin of All New Suzuki ERTIGA is a result of meticulous materials and a design language which translates grandeur and attention to all details. It accommodates seven spacious, adjustable seats in a 3-row cabin pattern to match with all needs. For driver, our specially-designed D-shape steering wheel simultaneously delivers maneuverability enjoyment and more legroom. The horizontal flowing dashboard, laminated with a wooden patterned decoration for beauty and practicality, houses a host of assistance systems such as a Bluetooth transmitter, a USB socket, as well as two 12V AC sockets. Our Keyless Entry system and Keyless Push Start are standard feature to redefine convenience in every journey. Further than aforesaid features and functions, a dedicated ventilation system for rear occupants means they can stay cool and calm during sunny days. A ventilated bottle storage is also provided to ensure beverages stored on board are always stay chilled.
For an exemplary performance and efficiency, the All New Suzuki ERTIGA uses a new K15B with cylinder capacity at 1.5 liter as well as a peak output at 105 hp at 6,000 rpm. Our proprietary HEARTECT vehicle platform ensures a boost in both performance and safety.A single-piece, ultra-strength High Tensile steel suspension structure admirably guarantees vehicle safety. It is matched with a cutting-edge, durable TECT steel body construction technology as well as a shock-absorbing and noise-proof system called NVH for a flawless driving experience. In terms of safety features, the All New Suzuki ERTIGA offers SRS airbags for driver and front occupant, with ABS to avoid wheel-locking and skidding on panic break, with EBD assisting to distribute and balance the break force. ESP system for vehicle stability even when taking sharp curves, and an anti-vehicle slip system. We also provide ISOFIX connectors and a top Tether for child seat installation too.”
Mr. Wallop Treererkngam, Executive Director, Sales and Marketing, Suzuki Motor (Thailand) Co., Ltd. revealed “Suzuki would like to create a new phenomenon with the All New Suzuki ERTIGA as we would like to expand our consumer base to attract a wider consumer group. These consumers are building their families while continue maintaining their quality time with their friends. They also tend to look for vehicles with cutting-edge design and advanced functions to meet their lifestyles or activities they and their loved ones would like to do. Upon this product launch, we are going to utilize integrated marketing communication channels to ensure our message is thoroughly delivered to customers. Our contents and activities, particularly ones we carry through online channel, are designed to instantly generate constant market enthusiasm and match with persona of customers. In conclusion, our tactful, continuous strategies should generate a satisfactory sales figure with at least 2,500 units delivered.”
From 6 February to 30 April 2019, Suzuki presents two movie tickets as a reward for customers who did a test drive on the All New Suzuki ERTIGA at every authorized dealer of Suzuki across the nation.
Take driving to a new level and “Unlock Your Life” with the All New Suzuki ERTIGA. It is being marketed in four touching exterior colors: Radian Red, Magma Grey, Pearl White Snow, and Prime Cool Black. It is available at 121 authorized dealers of Suzuki Thailand-wide in two variants which are the GL (AT) and the GX (AT).